Pick a name, utilize SEO and use an SSL checker: Simple ways to make your website stand out for the RIGHT reasons
The web is an excellent platform for those with something to say. Whether you’re just looking to share your opinions on various things or are looking to set up a business online, a website is probably one of the most powerful tools there is.
There’s a lot of potential online but in order to unlock it you’ll first need to make your website stand out from the rest. Here, we take a look at a handful of things you can do to achieve this.
Pick a catchy name
As is always the case, the name you choose will be a hugely important factor in the success of your website. Even if you’re able to impress all of your visitors with high quality and engaging content, you’ll still require a catchy name so that they remember where to come when they want some more.
Work some SEO magic
A common problem for young websites is the difficulty of directing people to your site. Search engines are still as reliable a solution to this problem as ever, and that means you need to have your site appear high up in their results.
Spending some time on SEO will make your site more visible online and will ultimately attract a higher number of visitors. It is therefore essential to your site’s success.
Make it secure with an SSL checker
Web users today are more concerned about security than ever before, so letting visitors know your site is secure is important. The simplest way to do this is to be SSL secure which means getting an SSL certificate. SSL stands for Secure Socket Layer and is a basic safety procedure used by countless businesses.
SSL certificates confirm that a website is safe to visit and has had the appropriate security measures put in place. If a certificate has expired then visitors to the site will be notified in their browser when trying to access it and this could deter them from actually clicking through – ultimately sending business elsewhere. Firms such as www.symantec.com offer a range of SSL security packages and an SSL checker to help you make sure your security is always up to date.
SSL checkers are vital safety tools in the fight against virtual crime and prove that your site is secure. This is important whatever you do but it is absolutely essential if you’re offering the chance to make payments online or process digital transactions.
Use sleek design
There are a lot of industry terms thrown around when it comes to digital marketing, but there are some basic, age-old elements which can never be forgotten. One of these is sleek design.
A successful website should be both beautiful and functional. You should let your visitors do exactly what they want to do with the minimum amount of effort while also creating a visually appealing environment.
Great design goes a long way to providing a pleasurable experience which is what will determine the likelihood of your visitors returning in the future.