The Importance of Content Marketing

Content marketing is quickly becoming one of the most important forms of marketing that a business can undertake and it makes sense. Content marketing is creating interesting, engaging and relevant content for websites in order to snare new or keep existing customers, it has become so important because the communication between businesses and customers has become so important with the rise of social media.

Here are some reasons that content marketing has become so important:

Content improves your search engine ranking

It is well known at Broadgate Mainland that having engaging and quality content is great for search engine optimisation (SEO). The better the content the more likely it is to be found by people using search engines. Search engines like Google are continually leaning towards quality content and seeking this out, therefore it is extremely important to have the best content possible and this will be discussed further below.

Content is king

The way forward for businesses seems to be that each and every one has to publish content in order to achieve success, it does not matter what type of business you are. People now have an expectation to be excited and entertained by brands and this extends beyond the products and services that they offer. By having engaging content businesses are giving potential customers more of a reason to associate with their brand and this naturally converts into interest and sales.

Imagine visiting a website every day because it is interesting and then you find a need to buy a particular product that this website has, it is likely that you are already familiar with the offerings of the site and will hopefully buy something. It is very clear that brands can no longer simply rely on having good products to succeed.

It gives your brand a voice

Constant and quality content delivered to customers will make your brand a household name, it will become synonymous with the particular type of product that you are offering. In essence customers will be more likely to trust things from your brand and this will certainly influence their purchasing decisions in a positive way.


Content delivered through social media or blogging allows for feedback from customers and can gauge their attitudes to certain things, this will allow you to get to know your customers much better and figure out how to keep their attention.