For generations, charities have been trying to get their message heard by the public and those with the financial backing to support their cause. They have used a number of media outlets, such as television, radio, and newspapers. However, with the growth of the internet, the world of philanthropy has been opened up. This has made it easier and cheaper for charities to communicate with the public and potential donors, which has increased their donations and the success of individual campaigns.


Boosting donations

In the past, lots of fundraising efforts were carried out by collectors on high streets, as well as the use of sponsored events. These types of activities still take place, but the internet has made it easier for members of the public to raise money for their chosen charities, increasing the awareness of campaigns and the amount of money that people are collecting.

People who are taking part in special charity events or carrying out their own fundraising challenges can now set up their own webpages on sites such as JustGiving and FundRazr. They can promote these through social media pages, increasing the number of people they can target. It is also easier and quicker for potential donors to contribute to their campaign. This can be done through the internet by using their credit or debit card, without the need to find small change or spend time collecting money from everyone.

Crowdfunding has also helped to boost large-scale fundraising efforts. These sites enable charities to set up fundraising missions for specific programs or disaster campaigns and reach people who have the finances to make large donations. The use of sites such as GoFundMe and Indiegogo are quick and cost-effective ways of raising the funds that charities need to operate successfully.


Charitable success

One of those charitable foundations that has benefitted from the internet is the Michael and Cecilia Foundation. This Nigerian-based charity operates a number of services to help resolve social issues, including a health program and a vocational rehabilitation program. As the President of the Foundation, Cecilia Ibru’s resume has an extensive philanthropic side, and following work in the UK, she returned to her native Nigeria to set up the foundation.


Communicating their message

A large amount of the work carried out by charities involves disseminating their message to the right people. When individuals have a greater understanding of the work that they do and how their donations can help, they are more likely to contribute financially and through other means of support.

The internet has enabled charities to quickly make a buzz through social media sites such as Facebook and Twitter. They can establish individual challenges, such as last year’s Ice Bucket Challenge, which generates a fun craze, but one that has a charitable purpose.

As charities become more experienced with using the internet, the methods they employ, and the success they achieve through this medium will continue to grow. We should start to see more exclusive online campaigns and a greater interaction with the public through social media.